By 2030, the world will need 50% more food, 45% more energy and 30% more water than now. Global megatrends guide consumption choices and influence which resources we use and how.
Population growth and accelerating urbanisation will lead to competition over natural resources. People of the developed regions and in cities will come wealthier and more middle class. This will take place concurrently with increasing explotation of resources and commodities. Environmental pollution and climate change are growing causes for concern. Digitalisation represents a major challenge in some sectors while offering new business opportunities to others.
In 2025, the bioeconomy creates new economic growth and wellbeing as well as offers answers to challenges presented by megatrends, such as climate change. For companies, the bioeconomy brings new business and the opportunity to produce products with a higher added value.
For consumers the bioeconomy introduces the opportunity to choose a more sustainable way to consume and live. Informed consumers want to make a difference and a choice. People will want to make a difference by choosing products that have been made from renawable raw materials and produced more resource efficiently.